Come in to the Closet

IKEA gets it, as demonstrated by a totally compelling and wickedly fun microsite called Come in to the Closet. The interactive catalog lets users play with the onscreen characters who respond to the customizable soundtrack or other input: play the keyboard as a drum machine or yell into the microphone on your computer to see how the characters respond. The only problem I could find with it is that I spent so much time focused on the fun interaction and music, I forgot to actually look at the products they were trying to sell!