Long cycling events, such as the 3-week Tour de France 2009 which ran from July 4-26, with large international audiences are fertile ground for innovative approaches to marketing and technology. I've already written about the Nike Chalkbot and there are other exciting examples cropping up frequently.As with all sports, cycling is increasing its use of data -- biometric rider data, weather conditions, equipment monitoring are just three examples. Teams regularly record detailed information about individual atheletes during races and practices and analyze the information to improve performance. Peaksware, the makers of TraningPeaks, a training log and food diary software suite, is sharing some of the information and analysis associated with data from Team Saxo Bank, Team Columbia HTC and others, along with power meter race data from SRM on their blog every day.
For more, read Data Mining le Tour, from frogdesign.
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