To promote its new 3rd generation/2010 Prius, Toyota planted a bunch of beautiful (partially) solar-powered Wi-Fi supplying "flowers" in Boston a few weeks ago. Part of their campaign to create "harmony between man, nature and machine," these 18-foot high green installations provide electrical outlets for laptops, cellphones or other electronic device as well as places for a about 10 people to sit.This creative and useful marketing program is sure to turn heads and win awards. It dovetails nicely with their recent TV ads (see below). After Boston, the flowers will move to New York, Chicago, Seattle, SF and LA. You can view pictures on the Toyota flickr page.
Congratulations to Toyota and more importantly, to Adam Werbach and Saatchi S who helped create the campaign. I'll write more about Adam and his fantastic new book soon, but in the mean time, enjoy this audio interview on TreeHugger Radio.
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