I've worked in the strategic creative services industry for over 20 years and have seen it go through many changes. The business world is always in flux but there is a particularly large revolution on the horizon, akin to the so-called Internet Bubble in the late 90's.
A combination of forces is setting this change in motion and they include the state of the global economy, a critical mass of new digital technologies and their acceptance and a demographic shift towards very large older and younger generations. Out of these changes comes a new set of individual and societal priorities and in order to be successful in the next decade, companies will need to respond appropriately.
I've identified five areas of interest with respect to the upcoming changes in the business world that could lead to increased chances of success:
1. The embedding of digital technology into physical objects and spaces
2. The use of dynamic data visualizations to tell stories
3. Ecological, cultural, economic and social sustainability
4. Brands that communicate in real-time
5. Prize-driven open innovation
As a result, the experiment you are reading now, EXP, will cover innovations and trends in those five areas. EXP stands for many things, including:
experiential marketing and branding
expressing brands
an experiment in blogging
experiments in communication and innovation
exponent (def. "to set forth in detail")
exposing interesting things in the business world
EXP speaks to many audiences: those who provide strategic or creative services, who purchase such services and who follow the field. This includes designers, engineers, business people, branding people, advertising people, marketers, product managers, hotel managers, restaurant owners -- the list goes on. Anyone who participates in creating public experiences for a person, company or brand should find it useful.
This is an interactive experience, so please drop me a line at exp@kanarick.com and let me know what you think.
Thanks,
Craig Kanarick
