One of the aspects I find most exciting about the growth of open innovation is the consequent growth of firms' consulting services in order to better utilize open innovation to solve problems. How and why does that work? Watch Dwayne Spradlin, President and CEO of InnoCentive, explain how the process works in this quick and interesting video:
In this fascinating video about cleaning up the Exxon Valdez spill years after it happened, Spradlin explains why open innovation is essentially a sustainable business practice:
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