Reactive Shirts and Sweaters

Integrating digital tracking technology with apparel and robust software, The NikePlus experience has been the talk of the industry since it launched a few years ago -- it even helped move the needle for design firm RG/A. NikePlus provides a user audience with something extremely useful -- an easy way to systematically analyze, plan and improve his or her experience of running. Like the iPod, which one could argue is a piece of clothing, NikePlus did a great job of integrating hardware, software, social connections and other support and as a result attracted a large, loyal audience of customers. The system also makes great use of networking, creating a slew of communities and different use cases.

I'm surprised we don't have more digital technology integrated into our clothing. There is a large research community in the wearable technology industry and a small number of designers who are incorporating digital technologies into clothing to make them more reactive, so the range of low-cost widely available products remains small.

Ten years ago I had a handful of watches that displayed interesting light shows in response to sound. Each time I wore one, regardless of my location, it was an immediate conversation starter. Three years ago, I purchased a T-qualizer t-shirt that reacted to ambient sound, and similar to the watch the few times I've worn it kids and adults alike can't resist it. Now many more sophisticated versions are available at places like 2 BuysTH, which has a huge selection of sound-reactive and wi-fi-reactive tshirts, speakers and pillows.

This Drumkit T-shirt generates sounds by reacting to touch.