In today's Business section, the NY Times writes about Victors and Spoils, a new ad agency that claims it will specialize in crowdsourcing, calling it a fad but saying that they hope to be the first agency to "get it right.". The Times then refers to crowdsourcing as a form of open innovation.
It is nice to see models like open innovation continue to gain steam and for the paper of record here in New York noticing it.
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