If you haven't heard of Nau by now (sorry), you really should. The company is a shining example of the new breed of socially responsible company. This west-coast clothing manufacturer is seriously devoted to sustainability -- not only are the clothes all made from renewable products or recycled synthetics, but the entire company was created with sustainability in mind, as explained in their inspiring Business DNA statement. Just take the first sentence as a summary of what they stand for:The Corporation shall endeavor to conduct all aspects of its business in an environmentally and socially responsible manner, including the promotion of peaceful conflict resolution, the fair and humane management of factory working conditions, the equitable treatment of its employees, the implementation of a sustainable process of product creation, waste minimization and recycling, and philanthropy...
Today, the company is opening a temporary pop-up store in New York called Here/Nau/Now, located in Soho. To reinforce its corporate values, everything in the store aside from the apparel is repurposed items scooped up from the streets of New York, including the branches that comprise the ceilings of the dressing rooms, the coffee-stained curtains, the cardboard and metal displays and more.
You can read some great quotes from their CEO, Gordon Seabury, in this nice article from Fast Company.
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