La Vitrine by Moment Factory and Photonic Dreams

Created in August of 2009 in Montreal, this reactive video wall was designed and produced by Moment Factory, known in the industry for designing incredible productions for clients as diverse as Cirque de Soleil, the United Nations and Nine Inch Nails. Called North America's first large-scale permanent outdoor reactive wall, the project was originally supposed to be a temporary installation but was so popular, it has become a permanent fixture.  I say that's a good move.