New York agency Sarkissian Mason just relaunched their website with a combination
worship/slam of data gathering and analysis.
The firm wired up their office with a bunch of sensors, tied them together using Arduino, and are publishing the real-time results of their data gathering on their homepage, providing a peek at various metrics about life at the firm. It would seem that by doing so, they are implying that the gathering and analysis of data is relevant to creativity. Not so, however. If you watch their "behind the scenes" video, they clearly state that gathering numbers doesn't lead to better ideas. I strongly disagree. While it isn't enough to just gather data and look at it in order to come up with better ideas, data gathering and visualization can certainly give people the insights needed to make better decisions as well as provide inspiration for great ideas.
Either way, the site totally works.

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=aee302c7-47c8-4880-b9e3-1462ce7a1a99)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=8aa1cfa8-55e3-4110-83a9-da55572527f6)
While the graphs are both beautiful and accurate, one of the major concerns is using java as this language is particularly slow.
Regardless, Clark is paving the way for how we use and view information, especially relating to business and social activity. Read more about his data visualizations and see more stunning examples from his
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7fb42835-1f1f-4092-bc1e-aab4e085d2d9)