March 2010 Archives

A Magic Milk Jug

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Saturday morning I made French Toast using milk that was past the expiry date. While I thought it smelled fine, my wife (who has a much more accurate sense of smell) told me it was spoiled. While we argued about it, I wished I had an easy way to tell the quality of the milk without depending on some printed date that doesn't take in to account environmental conditions.

Turns out British milk producers Cravendale has a solution to the problem -- a so-called "magic milk jug" that tests the pH level of the milk and reports back if it is safe to drink or not.  Besides improving marital relations, Cravendale estimates that over 300,000 tons of milk is thrown away, almost a third of which is totally safe to drink. In fact, milk is the most thrown away food in the UK!

While the industrial design of the container leaves a lot to be desired (especially the display), I'm all in favor of smart containers helping consumers understand their contents better. The product is still in R&D, but I hope it gets released soon.

EXP-like Videos

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First, a great interview from Engadget with Nicholas Negroponte, who was the head of the MIT Media Lab when I was a graduate student there. What the interviewer, Josh Topolsky, correctly notices, is that Nicholas' book Being Digital, while 15 years old, holds up remarkable well in terms of its predictions. My favorite quote: "How can there possibly be books in the future?"


Thanks, David Young, for the great reference.

Next up, Henry Chesbrough, the person who coined the term "open innovation" and is considered the godfather of this important new field. While this video is really a sales video for an academic book, it is no less important in terms of future thinking.





Last, but certainly not least, is this video about Lee Odden talking about real-time marketing, what I think is the next (or current) wave in marketing.



Enjoy!


Take 10 Map

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take10.pngThe United States Census Bureau has a great interactive map tracking the response rates of each city in the country. The site is specifically tracking the relationship between how long a city is taking to send in their surveys in 2010 versus how long it took them in 2000.

Hey Midwest!  Slow down!  You're making the rest of us go-getters look like slackers.


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Ford Saves One Million Dollars...By Shutting Off Computers

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Ford Motor Company Headquarters, Dearborn, Mi.

Image via Wikipedia

From Fast Company comes this inspiring story about how a simple thing can do wonders for both the environment and the bottom line. While $1 million isn't that much to a company the size of Ford, it isn't a small number and shows that the company is doing everything it can to try and reduce waste.  It reminds me of how much money is wasted here in New York by simple things like companies leaving lights and computers on at night when nobody is around.  Let's hope the trend towards reducing this waste continues.
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iPhones + Stuffed Animals = Xachi Pets

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overview.png A new toy launching fall 2010, Xachi Pets are a cuddly little stuffed animal with glowing animated eyes, an 8-bit speaker, accelerometer, robotic legs and touch-sensitivity. While that sounds interesting enough, even more exciting is that the toy comes with coordinating iPhone/iPod Touch software.

For example, a Xachi can be triggered to dance to music from your device, and there are games that display certain things on the toy and require the user to interact on the iPhone as well as a slew of education-based games. As MobileCrunch explains, it is similar to a Tamagachi (track and maintain its hunger, thirst, health, and happiness), but this is first toy to utilize that sort of technology by way of an iPhone.

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I'm sure both of my kids (ages 6 and 3) would stay entertained by this for months. The Xachi pets will be available for a reasonable $40.
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Gary Flake + Pivot: Surfing the Web as a Web

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Gary Flake of Microsoft gave a great demo of Pivot at TED last month that very quickly exposes how powerful navigating through data can be. I've been struggling for hours to think of something poignant to say about this, but the video does a better job than I ever could, so I'll let it speak for itself.