The default view is a heatmap, but I prefer the bracket view, that pits the various teams against each other in a virtual popularity contest, with the "champion" changing every few minutes. The system is sitting on top of a live visualization engine created by Stamen Design which has previously been used to visualize tweets about the Vancouver Olympics and the 2009 MTV Video Music Awards.
Nike is on a internet marketing roll this month, after their recent viral hits, including The Secret Behind Nike Air, and the mind-blowing digital-physical integration Nike Music Shoe, seen below.

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=8f548f45-37f7-4d84-bde6-4425465923a1)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=a01dd77a-3e78-402c-850a-5d46071bf6ad)
A simple concept,
The relatively obscure and multi-talented illustrator, photographer, web developer and musician behind the band ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=78cf3785-f762-4cdb-9e74-b303fb3f6fd6)