Nike launched a lovely eye-popping twitter tracker called Nike NBA today to track the popularity of the teams in the playoffs, measured by tweet frequency.The default view is a heatmap, but I prefer the bracket view, that pits the various teams against each other in a virtual popularity contest, with the "champion" changing every few minutes. The system is sitting on top of a live visualization engine created by Stamen Design which has previously been used to visualize tweets about the Vancouver Olympics and the 2009 MTV Video Music Awards.
Nike is on a internet marketing roll this month, after their recent viral hits, including The Secret Behind Nike Air, and the mind-blowing digital-physical integration Nike Music Shoe, seen below.
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