I love the way Japanese fashion brand Uniqlo uses the web -- they really embrace the technology and have made some of the most memorable web timewasters ever. This morning I came across UTweet, which is their latest effort: Just enter in a twitter ID or a few keywords, turn up the volume, and sit back and enjoy the full-screen show, comprised of real-time tweets and other goodies. The catchy soundtrack helps make the quirky experience even more enjoyable.
Will it sell clothes? I doubt it, but it will make you smile. Is it completely novel, new, innovative? No, but it is well executed. Think of it as a full-page spread gone digital and you won't be disappointed.
Leave a comment