Unilever and agency SapientNitro demonstrated a new ice cream vending machine yesterday in Cannes that has a built-in camera, monitors people who walk up to it, and if it determines that they are smiling, rewards them with a free ice cream. If the user gives permission, the system posts a photo of the smiler on facebook.
The machine was first demonstrated at Rock in Rio in May and this week was shown to the global advertising community, which I really hope motives people to think this creatively for every marketing project.
Thanks PSFK.
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