Isaiah Mustafa, the star of the Old Spice "The Man Your Man Could Smell Like" is now the star of dozens of personalized videos on YouTube responding to bloggers, celebrities and others who have complimented his videos online.
The writers are responding to consumer generated content and inspiration as close to real-time of anything with this high production value. The writing is as great as the acting. I think they are posting something like a new video every hour. In any case, it feels real-time and is very enjoyable.
Leave a comment