In a previous post about interactive billboards, I wrote about some really nice installations in bus shelters. So far this year, I've come across two more that are worth mentioning.
The first is a bus shelter located in my home town, Minneapolis. Home to severely snowy and cold winters, local agency Collie + McVoy transformed a bus shelter into a giant toaster oven, complete with heating coils, to promote Caribou Coffee. I'm surprised there aren't homeless people living in it by now.
While this one got me excited, a much more interesting project is the one that Yahoo! has hosted in San Francisco. Called Bus Stop Derby, it is being promoted as a citywide challenge. 20 different bus stops have had 72" touch screens installed with four different games for passengers to play while they are waiting. The games can be played solo or against someone in another bus stop. Scores from each bus stop are tabulated in real time and at the end of the promotion, the winning neighborhood will win a concert with OK Go in that neighborhood.
Leave a comment