20-year old non-toxic household products company Seventh Generation nudges the entire industry forward on Friday with the roll out bottles of laundry detergent made out of 100% recycled cardboard and paper and able to be 100% recycled.
I love the way this fits their mission to restore the environment. The bottle was designed with their Oakland-based Ecologic Brands and uses a whopping 66% less plastic than traditional packaging. It is constructed as a compostable cardboard shell that holds a plastic bag and sealed with a plastic cap. The bottle can be upcycled up to seven times. The detergent is also more concentrated I also love this quote from Peter Swaine, director of packaging, "It's an absurd idea to put laundry detergent in a paper bottle, but absurd ideas bring innovation to the forefront."
As an already satisfied customer, this makes me a more loyal one.
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